Alexander gottlieb baumgarten aesthetics5/12/2023 Apple’s obsession with design has made it a leader and Jobs has communicated the obsession with design in every demonstration during the launches. Steve Jobs created a mythic value for not only him but also for his company – a combination of two contradictions of aesthetics or design and technology. No matter how much unconventional it is to cite the example of a tech company in luxury business, I can’t possibly explain this without citing the example of Steve Jobs and Apple.
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